you 

Refer to the user as ‘you’ where possible so they feel we are talking to them. For example, ‘You can contact us by phone and email’ or ‘Pay your car tax’. 

your 

Use ‘your’ rather than ‘my’ when describing the South Gloucestershire Council account and related services. For example, ‘your account’, ‘save your progress’, ‘not my account’, ‘save my progress’. 

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