capital letters 

Use sentence case for headings (use a capital letter for the first word only). 

Use lower case wherever possible. Do not use capitals for the council or the government or for headings of documents (for example, strategies or policies). 

Only use capitals for job titles when referring to named individuals. 

click  

Avoid if possible, but if you need to direct the user (for example to a button) use ‘select’ instead of ‘click’. This is because people would not click if using a phone or tablet. 

committee 

Use capitals for the name of the committee the first time it is mentioned on a page. For example, Policy Committee but refer to ‘the committee’ thereafter. 

Use lower case when talking about committees generally. 

contact information 

Unless talking about a councillor or senior officer, avoid using individual names or other personal contact details. Refer instead to the general contact details for the council or service. 

When writing out a postal address each part of the address should be on a new line, no need for commas to be used on each line or a full stop at the end.

If the address is it in bullet points, then one line with commas can be used.

contractions 

Try to avoid contractions, especially negative ones – such as isn’t, can’t, won’t 

Coronation 

Capital letter as on GOV.UK (For example, Coronation of His Majesty The King & Her Majesty The Queen Consort)

costs 

Include on the page rather than signposting to a general PDF. 

council 

Always use lower case ‘c’ for council, unless using the full name – ‘South Gloucestershire Council’ or a full meeting of the Council (collective body of members).

council tax 

Lower case. This is different to GOV.UK but this term is used regularly throughout page content (common parlance – used by many people in ordinary conversation). For accessibility it is easier to read in lower case.  

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