links  

Use descriptive links that match the title of the page you are signposting to. Do not use links saying ‘click here’ or ‘read more’ or ‘follow this link’. Check our how to reduce and recycle food waste webpage for examples of this. 

If you are linking to a page on our website use the page title as text in the sentence. For example, To find out if you are eligible and to apply, visit our household support fund page (link text all lower case within the sentence). 

Try to have links at the end of your sentence or paragraphs. For example, you can read more on local council tax reduction.  

Open links to external websites in a new tab.

Only link a document, page or website once in the text, do not repeat each time the same phrase is used afterwards. 

Always link to the online service first, offer offline alternatives afterwards (if possible). 

When referring to links avoid using ‘see’, use ‘visit’ or ‘check’. 

When linking to another page on our site, just say ‘page’ rather than ‘webpage’. For example, To find out if you are eligible and to apply, visit our household support fund page. 

linking to IAG 

When you need to link to IAG say ‘use our online information directory’
For example: Use our online information directory for mental health and emotional wellbeing support for young people.

lists 

Should be bulleted to make them easier to read. Check ‘Bullet points’. 

local authority  

Do not use ‘local authority’, ‘LA’ or ‘authority. Use ‘we’ wherever possible.  

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